ABOUT UNDER THE IN
A CALABASAS DIGITAL MARKETING, BRANDING, SEO, E-Commerce AND WEB DESIGN AGENCY
What began with websites, fan communities, and online audience engagement has grown into a full-service digital marketing and brand strategy agency. From the beginning, our focus has been on helping brands stand out from the crowd rather than blend into it. Today, Under The In helps businesses build stronger brands, improve their online visibility, create professional websites, manage social media, launch e-commerce platforms, and connect every part of their digital presence into one clear, distinctive, and memorable brand experience.
FROM EARLY ONLINE COMMUNITIES TO FULL-SERVICE DIGITAL MARKETING
Our work combines branding, website design, SEO, Google Business Profile optimization, social media management, content development, paid advertising, influencer and affiliate marketing, sponsorship strategy, email marketing, and conversion-focused digital campaigns.
Rather than treating each service as a separate task, we build connected marketing systems. Your brand identity, website, search visibility, social content, advertising, and customer messaging should all support the same goals and tell the same story.
We work with businesses at different stages—from new companies developing their identity to established brands rebuilding outdated websites, launching products, improving local search rankings, expanding e-commerce, or creating a more professional and measurable online presence.
WE BUILD BRANDS PEOPLE CAN FIND, TRUST, AND REMEMBER
A strong digital presence should do more than look polished. It should make your business easier to discover, easier to understand, and easier to choose.
Under The In brings branding, website design, SEO, social media, e-commerce, advertising, and content strategy together into one connected system. Every element should reinforce the same identity, message, customer experience, and business objective.
We help businesses clarify what makes them valuable, communicate that value consistently, and create digital experiences that build credibility from the first impression. Whether a customer discovers your business through Google, social media, an advertisement, a referral, or your website, the brand should feel clear, professional, and unmistakably yours.
WHAT WE DO
Under The In provides integrated digital marketing services designed to strengthen every part of your online presence.
Brand Strategy and Identity
We develop brand positioning, messaging, visual identity, and creative direction that help businesses stand apart and communicate clearly.
Website Design and E-Commerce
We design custom websites, online stores, landing pages, service pages, and customer journeys focused on credibility, usability, search visibility, and conversion.
Search Engine Optimization
We improve organic and local search visibility through website optimization, keyword-focused content, technical SEO, location strategy, and Google Business Profile management.
Social Media and Content
We create social media strategies, branded content systems, campaign creative, messaging, influencer partnerships, and digital storytelling across major platforms.
Digital Advertising and Growth
We develop PPC, Google Ads, Meta advertising, email marketing, affiliate, sponsorship, and digital growth strategies built around measurable business goals.
WHY BUSINESSES WORK WITH UNDER THE IN
Businesses come to Under The In when they need more than a website, logo, advertisement, or social media post. They need a connected strategy that brings every part of their digital presence together.
Decades of Digital Experience
Our work began before modern social media existed. That history gives us a practical understanding of how digital platforms, online communities, customer behavior, and brand communication have evolved.
Strategy Before Execution
We begin by understanding the business, the audience, the competition, the market, and the result that needs to be achieved. Every design, content, and marketing decision is built around that strategy.
Brand and Performance Together
A digital presence should look professional, but it should also improve visibility, build trust, generate inquiries, support sales, and create long-term business value.
Personal, Collaborative Service
We work closely with our clients to understand what makes their business different and create solutions that reflect their real goals rather than applying a generic marketing formula.
Local Knowledge with Nationwide Capability
Under The In is based in Calabasas and works with businesses throughout Los Angeles, Malibu, Hidden Hills, Santa Monica, Beverly Hills, Southern California, and nationwide.
FOUNDED BY DANIEL GODDARD
Under The In was founded by Daniel Goddard, whose background across entertainment, digital media, branding, technology, business development, and audience engagement has shaped the agency’s approach to marketing.
His early experience building websites and managing online fan communities developed into a broader understanding of how people connect with personalities, products, businesses, and brands.
Today, Daniel works with a team of designers, developers, marketers, content creators, advertising specialists, and strategic partners to create integrated digital solutions for businesses at every stage of growth.
Let’s build what comes next
The digital landscape will continue to change, but successful businesses will always need a clear identity, a credible online presence, a strong customer experience, and a strategy for reaching the right audience.
Under The In helps businesses strengthen their brands, improve search visibility, build better websites, create effective content, and develop digital marketing systems that support measurable growth.
We look forward to learning about your business, understanding what you are trying to accomplish, and helping you build the strategy, brand, website, content, and marketing needed to move forward.
Daniel Goddard
Founder, Under The In