App Design & Development in Los Angeles
Under The In is a digital marketing and brand strategy agency in Calabasas, California. We design, build, and ship native iOS and Android apps — and we do it for ourselves, not just for clients.
Most agencies describe products. We ship them. The apps below are ours: our idea, our design, our code, our App Store review cycles, our support inbox. Four products, live, in market. One of them is a payments app that took us through money transmission questions and a patent examiner.
That's what changes when you hire us. When we advise you on onboarding, page speed, App Store copy, or why users abandon a signup flow, we aren't repeating something we read. We're telling you what happened to us.
We work with founders and companies across Los Angeles — Malibu, Beverly Hills, Santa Monica, West Hollywood, Hidden Hills — and clients nationwide. Full product: strategy, brand, interface design, native development, launch, and everything after launch.
Apps We Build
Pets Depot AI
petsdepot.ai · Live
A free AI wellness check for your pet.
You photograph your pet area by area. Pets Depot AI reads the photos together and returns a wellness score, per-area findings, and food, care and veterinary guidance matched to your pet's species and life stage. It supports dogs, cats, birds, guinea pigs, rabbits and horses.
It is completely free — no card, no subscription, no upsell.
It is also a wellness check, not a diagnosis, and it is never a replacement for your veterinarian. We built that limit into the product and we state it plainly, because a pet-health tool that overpromises is a pet-health tool that hurts animals.
What it took: multi-image AI analysis, species and age-aware guidance logic, a photo capture flow simple enough for a worried owner on a phone, and a tone that stays useful without frightening people.
Wordema
wordema.com · Live
Word cinema — a science-based reading app.
Where film streams 24 frames a second, Wordema streams a book one word at a time, each word held at a single fixed point, so your eyes stop hunting across the page. The technique is called RSVP: rapid serial visual presentation.
The library contains Dickens, Austen, the Brontë sisters, Dostoevsky, Tolstoy, Homer, Shakespeare, plus science fiction, mystery, poetry, philosophy and the world's sacred texts. You can also paste in your own text, or link any public article, and read that the same way.
Wordema is built on published reading research rather than speed-reading folklore, and it is honest about the trade-offs. The evidence shows that pushing the pace too hard costs comprehension, so the app defaults to a calm cadence and measures what you understood rather than how fast you went. It offers the Atkinson Hyperlegible typeface for dyslexic and low-vision readers.
dysko
dysko.ai · Live
Dysko is a real-time social discovery and networking app designed to help people find, connect with, and meet others who share their interests, goals, experiences, or location.
Through intelligent matching, live proximity tools, private messaging, and personalized conversation prompts, Dysko makes meeting the right people feel natural and effortless.
Its signature Dysko Spaces feature creates private, ticketed digital communities that can be anchored to a physical location, opened to participants remotely, or used as a hybrid experience—allowing conferences, universities, organizations, venues, and brands to bring their communities together before, during, and after an event.
SEEPAY
SeePay.co · Development
See the person you're paying.
SeePAY is an visual payments marketplace for buying and selling in person. Point your phone and see real people, shops and merchants around you, along with what they're offering — a personal trainer at $50 an hour, a PS5 for sale down the street.
The core idea solves a real problem. Peer-to-peer payments fail when you mistype a username or pick the wrong person from a list, and the money is gone. SeePAY removes the guess: you see the person in real time before you send anything.
Buy and sell with Apple Pay or from a SeePAY wallet. Payment processing is handled by Stripe.
Eat What you want
eatwhatyouwant.app · Live
Most nutrition apps work by subtraction. They hand you a plan built out of chicken breast, plain rice, and salad, and the plan works right up until the week you stop wanting to eat like that — which, for most people, is week three.
Eat What You Want is built the other way around. It starts from the foods you actually love — the burger, the mashed potatoes, the pasta, the dessert — and builds a plan that gets you where you're going anyway, whether that's dropping fat or putting on real muscle. Not a lighter version of your comfort food. Your comfort food, portioned and sequenced so the numbers still land.
The setup takes a few minutes: current weight and goal weight, how fast you want to get there, activity level and training intensity, diet style if you have one, how many meals a day suits you, foods you don't like, and any allergies. From there the app calculates your calorie and macro targets and builds the plan around what you told it you enjoy. Portions are handled for you, so there's no math and no measuring your life out in grams. Grocery lists with Instacart delivery, barcode and label scanning, and custom recipe entry are on the roadmap.