Brand is everythinG
EXPERT BRANDING molds a company’s identity, how people see it, and how it stands apart in the market. It builds trust, loyalty, and recognition among customers, leading to increased sales and lasting relationships.
A robust brand showcases values, builds credibility, and helps companies shine among rivals.
The client: Dysko Inc.
Dysko is a mobile app that takes Augmented Reality to the next level by allowing you to meet, match, and connect with the people around you, or anywhere in the world, based on the percentage of what you have in common.
Project deliverables
Create a color palette as forward-thinking as Dysko’s technology but still familiar and fresh.
Color Palette
logo design
Create a logo that is familiar and memorable while still being progressive and new.
promo video
Produce a sizzle reel that captures the spirit and excitement of the brand and showcases it’s groundbreaking technology.
The client: WORDEMA.com
Word cinema — a science-based reading app.
Make an unfamiliar way of reading feel inevitable. Wordema needed a brand that could carry a strange idea past the first three seconds. Nobody arrives wanting to read one word at a time, they have to feel why before they'll try it. The identity had to do that work upfront: signal focus, calm, and precision, and look like a reading instrument rather than a productivity app or a speed-reading gimmick.
Build a palette around a single point of light.
A black ground, one warm gold, and paper-white text. The gold is not decoration; it is the anchor letter your eye rests on.
Project deliverables
Color Palette
logo design
Create a mark that reads as both a target and a letterform — crosshairs through an O, the still point where every word arrives.
Typography
Define the category in three words. Not a speed-reading app — word cinema. Where film streams 24 frames a second, Wordema streams a book one word at a time.
Select a type system that serves reading itself: classic serifs for the library, and Atkinson Hyperlegible for dyslexic and low-vision readers.
Positioning & Naming
The client: SeePAY INc.
Seepay is the world’s first visual payment system. See & Pay, or Be Seen & Be Paid,
Color Palette
Project deliverables
Create a color palette as forward-thinking as Dysko’s technology but still familiar and fresh.
promo video
logo design
Create a logo that is familiar and memorable while still being progressive and new.
Create a sizzle reel that captures the spirit and excitement of the brand and showcases it’s groundbreaking technology.